Art Concierge Pop-up "Curated Rendezvous"

Discover your artwork, sound & story

In celebration of Frieze Seoul 2026, Sofitel Ambassador presents an Art Concierge Pop-up in collaboration with FLOWME, an emotion-based art curation platform. Let our Art Concierge guide you through a journey of self-discovery. Explore your emotions in the present moment and discover artworks, sounds, and stories that resonate with how you feel.

• Date •

September 1 – 14, 2026

• Time •

10:30 AM – 8:00 PM

• Location •

6F, Sofitel Ambassador Seoul (Free admission)

• Programs •

Program 1. Emotion Test Zone

Take a simple emotional assessment powered by emotion analysis technology developed through joint research with the Graduate School of Psychotherapy at Sookmyung Women’s University.

Program 2. Curation Zone

Based on your test results, discover a personalized selection of artworks, sounds, and artist stories that best resonate with your current emotions.

**Limited-edition poster featuring your matched artist’s artwork will be offered on a first-come, first-served basis.

Program 3. Art Zone

Discover the curated artists and their works through a variety of art products.

Program 4. Making Zone

Create your own personalized door knob hanger or bookmark through a hands-on making experience.

Program 5. Outdoor Exhibition Zone

Discover an outdoor exhibition by artist Ahn Ji-yong, exploring the meaning of coexistence and harmony with nature.